Cross-posting reviews can be a lot of work. Sure, it’s easy to copy and paste the review from your blog to other websites, but it can be time-consuming to track down the right page on different websites and make sure the formatting doesn’t get completely messed up in the process. But cross-posting reviews is one of the easiest and best ways that us bloggers can help out authors.
When I first started blogging, it didn’t even occur to me that there may be some benefit to posting my reviews on other places besides my blog. But as I started signing up for review tours, I noticed that I was almost always being asked to post my reviews to Amazon, Barnes and Noble, and Goodreads too. I couldn’t help but wonder why it mattered for them to be posted there.
Of course now it seems obvious, but it may not be to some of the newbies out there or even to people who have just never given it much thought. But reviews being put up on retail sites and Goodreads can help out the author a lot, especially if they’re an indie or self-published author and don’t benefit from all the marketing and publicity from a big publisher. By posting your reviews on other websites, you’re making your review more accessible to potential readers/buyers. People who were on the fence about buying a book may scroll down on Amazon to take a look at the reviews and your four or five star review may be what helps them decide to buy it.
Amazon’s own marketing depends on reviews as well. I admit I don’t know a lot about the specifics, but several authors I follow on Twitter have pointed out that once a book has a certain number of reviews on Amazon, that book is more likely to be shown in advertisements and recommendations to customers.
Now that I know how beneficial it can be, I try to always post my review at least on Goodreads and Amazon since those are the two websites I use the most and the two websites that I personally look at ratings/reviews on. Sometimes I forget to, but I make sure to always, always, always post my review there for less well-known books or books that were self-published. I know that in those cases my review can be really helpful to the author.
So if you’re wondering how to support an author you love, leaving your review on websites like Amazon, B&N, Goodreads, and The Book Depository (and any other book websites you use) is a great place to start.
P.S. If you need another push: at least on Goodreads, you can include your blog’s link in the review which may get you a few extra visitors. 😉